We’re tired of getting ripped off at the register
We’re tired of getting ripped off at the register
Kroger markets itself as your friendly local grocer. It isn’t. Kroger has become a corporate giant prioritizing profits at all costs and pushing American families to the brink. We’re tired of the ever-higher prices, the quality issues, and being taken advantage of.
Kroger is hurting our families, and we won’t stand for it anymore.
KROGER IS
RIPPING US OFF
You won’t believe the lengths Kroger will go to
nickel and dime shoppers.
You won’t believe the lengths Kroger will go to nickel and dime shoppers.
SKETCHY
TECHNOLOGY
SKETCHY
TECHNOLOGY
Kroger’s new electronic shelf labels can change prices instantly and could be used to raise prices based on how desperate Kroger thinks customers are.
Kroger’s new electronic shelf labels can change prices instantly and could be used to raise prices based on how desperate Kroger thinks customers are.
EXPLOITING SMALL TOWNS
EXPLOITING SMALL TOWNS
Kroger has admitted to deliberately charging more in communities where shoppers have few other options. Kroger won’t hesitate to take advantage of being the only grocery store in town.
Kroger has admitted to deliberately charging more in communities where shoppers have few other options. Kroger won’t hesitate to take advantage of being the only grocery store in town.
PRICE GOUGING
PRICE GOUGING
A Kroger executive admitted the company jacked up prices during the pandemic above normal inflation, raking in more profits on staple items like eggs and milk that families depend on.
A Kroger executive admitted the company jacked up prices during the pandemic above normal inflation, raking in more profits on staple items like eggs and milk that families depend on.
OVERCHARGING
OVERCHARGING
Consumer Reports found Kroger shoppers were being overcharged an average of nearly 20% above advertised sale prices because of expired shelf tags.
Consumer Reports found Kroger shoppers were being overcharged an average of nearly 20% above advertised sale prices because of expired shelf tags.
KROGER IS
WATCHING YOU
Every swipe, click, and coupon may be telling Kroger exactly how to charge customers more.
A 2025 Consumer Reports investigation found that Kroger builds secret shopper profiles that it could be using against its own customers to charge each individual the maximum amount they will pay.
Over a third of Kroger’s net income comes from selling our sensitive personal data to outside companies.
Kroger has installed hidden cameras with facial recognition in its stores. Lawmakers say collected footage could be used to overcharge us based on what we look like and how we shop.
KROGER KNOWS WHEN SHOPPERS ARE DESPERATE
KROGER KNOWS WHEN SHOPPERS ARE DESPERATE
Kroger’s surveillance pricing and data mining practices could mean a new parent who searched for “baby has a fever” online could pay higher prices for medicine or a thermometer in a Kroger store.
Kroger’s surveillance pricing and data mining practices could mean a new parent who searched for “baby has a fever” online could pay higher prices for medicine or a thermometer in a Kroger store.
KROGER’S FOOD
IS LOW QUALITY
While Kroger’s prices are high, the food quality is low. Even Kroger’s own name-brand eggs come from industrial facilities where thousands of chickens are crammed inside cages. These farms are so inhumane that they are banned in many states. Scientists say these conditions endanger food safety and produce the lowest-quality eggs you can buy. It’s no wonder fast food chains won’t even use them.
Kroger has an alarming string of recalls already this year of products potentially containing dangerous salmonella, glass, a bacteria that can cause botulism, and undeclared allergens.
Shoppers report produce that spoils overnight, slimy meat, and stale bakery items.
Clearly, Kroger isn’t watching its suppliers — or watching out for us.
We want to hear from shoppers
We want to hear from shoppers
Kroger Leadership,
it's time for you to;
End the pricing scams.
Publicly commit never to use dynamic pricing or anything like it.
Stop charging higher prices in communities with few other grocery options.
Publicly disclose how prices are set.
Honor your own price tags.
Offer every digital-only discount in a non-digital form, at the same price.
Reinstate your Scan Right Guarantee: if an item scans higher than the shelf tag, it's free.
Publish data on how often customers are overcharged and by how much.
Stop spying on us and profiting off our personal data.
Publicly pledge never to use surveillance pricing.
Let customers opt out of data collection, and see and delete their data, without losing discounts.
Stop selling or sharing customers' personal data.
Feed us what you would feed your own family.
Publish independent food-safety and freshness audits.
Drop unsanitary battery cage eggs from your shelves as you promised to do in 2016.
Publicly disclose how prices are set.
Kroger Leadership,
it's time for you to;
End the pricing scams.
Publicly commit never to use dynamic pricing or anything like it.
Stop charging higher prices in communities with few other grocery options.
Publicly disclose how prices are set.
Honor your own price tags.
Offer every digital-only discount in a non-digital form, at the same price.
Reinstate your Scan Right Guarantee: if an item scans higher than the shelf tag, it's free.
Publish data on how often customers are overcharged and by how much.
Stop spying on us and profiting off our personal data.
Publicly pledge never to use surveillance pricing.
Let customers opt out of data collection, and see and delete their data, without losing discounts.
Stop selling or sharing customers' personal data.
Feed us what you would feed your own family.
Publish independent food-safety and freshness audits.
Drop unsanitary battery cage eggs from your shelves as you promised to do in 2016.
Publicly disclose how prices are set.
Kroger’s Record
Speaks for Itself
Who is to blame at Kroger?
Kroger's directors have earned hundreds of thousands of dollars annually while overseeing a company that was price gouging customers, fighting its own workers, and fueling an opioid epidemic. They’re doing dirty business and getting filthy rich –– all at your expense.
Greg Foran
Ronald Sargent
Anne Gates
Mark Sutton
Karen Hoguet
Kevin Brown
Amanda Sourry
Nora Aufreiter
Ashok Vemuri
Greg Foran
Position:
CEO
Kroger Compensation:
$18.5M (with private jet budget)
Former CEO of Walmart U.S., where pharmacists repeatedly raised alarms about doctors overprescribing opioids. They were told to keep filling prescriptions. At Kroger, he’s looking to maximize profits by any means necessary, which likely means cheating shoppers and workers further.
Greg Foran
Position:
CEO
Kroger Compensation:
$18.5M (with private jet budget)
Former CEO of Walmart U.S., where pharmacists repeatedly raised alarms about doctors overprescribing opioids. They were told to keep filling prescriptions. At Kroger, he’s looking to maximize profits by any means necessary, which likely means cheating shoppers and workers further.
Greg Foran
Position:
CEO
Kroger Compensation:
$18.5M (with private jet budget)
Former CEO of Walmart U.S., where pharmacists repeatedly raised alarms about doctors overprescribing opioids. They were told to keep filling prescriptions. At Kroger, he’s looking to maximize profits by any means necessary, which likely means cheating shoppers and workers further.
We’re fed up
Almost every time I shop at Kroger at least one item rings up wrong and I am overcharged. I feel like that is stealing from their customers. And when I go to customer service to get a refund for the difference it is rarely fixed so they continue to overcharge their customers.
- Kroger Customer
Always check my register receipt before i leave the store because of being overcharged.
- Kroger Customer
Customer service is nonexistent. I have mobility problems and I think I could drop dead in the aisle and the would just step over me. The one employee who has always been helpful told me they got repremanded for leaving their assigned task to help a customer. I have been a former customer for a long time.
- Kroger Customer
Every time I leave Kroger I check my receipt. 90% of the time I call them for a refund. It may be as little as a dollar, sometimes as much as ten. I have learned with Kroger, you must ALWAYS check your receipt.
- Kroger Customer
First 10 cent bumps, then 20 cents, now I’m seeing 20-30% increases within a week. Kroger’s took out competitors with low prices to enter their markets and once competition was eliminated they now take advantage of consumers while recording record profits.
- Kroger Customer
For years, my husband and I have complained about KROGER, high prices, pushing the customer card on everyone so they can have your info, digital only deals so they can grab more of your privacy.
- Kroger Customer
I absolutely will not shop at Kroger while they implement dynamic pricing. It's profiling at its most invasive.
- Kroger Customer
I agree with you. I hate doing business with Kroger. Going into the local store is always a painful experience so I'm grateful they have the at home delivery. Service is terrible, inventory control is terrible. The sad thing is there are really no alternatives.
- Kroger Customer
I am a Kroger employee and I have noticed that the meat and seafood along with the vegetables and produce has gone down in quality for the past two years it’s not good at all.
- Kroger Customer
I have also experienced Krogers poor business practices first hand. Expired meat, constant rotting produce, a variety of unavailability of items. Constant issues with delivery but not as bad as the pickup orders. Shopping in store is a nightmare.
- Kroger Customer
I have been overcharged numerous times over the digital coupons, going over my receipt and discovering the digital coupon didn’t come off. If I’m not careful and check, I usual find I’m overcharged. The whole digital coupon system is really unfair for some people.
- Kroger Customer
I have bought so many expired items, not knowing better but in the last three years, I’ve always been checking my expiration dates on the food that I purchased. I can recall several times where I have bought expired food and I’ve gotten sick from it.
- Kroger Customer
I have noticed that prices on the shelf do not match what rings up almost every visit. I shop base what's on sale to save money as we are on a budget just like im sure millions of families are too. Every dollar adds up and we shop at Kroger to save money, not to be ripped off and lied to about prices.
- Kroger Customer
I have shopped at Kroger for many years and the prices are getting worse every year. I have also noticed the prices will say one thing on the shelf but once you are at the register it’s a higher price. This doesn’t always happen but it should never occur to loyal consumers.
- Kroger Customer
I have to scan every item that goes into my cart to make sure that it’s not on sale or can be purchased at a lower price. This is not fair pricing. Then, I go to checkout and who scans and bags the groceries. Me!! So, they are literally getting a free cashier and bagger that is paying them.
- Kroger Customer
I have tried to stop shopping at Kroger as much as possible. Their prices seem to go up weekly & I am consistently overcharged. Their produce quality has really gone downhill as well.
- Kroger Customer
I see my family and friends getting taken advantage of, and I’m tired of them hurting people. It’s an evil company. All the employees will tell you so.
- Kroger Customer
I shopped at Kroger 20 years ago and loved it. Returned to the region recently and am completely appalled at every store I've been in; the poor selection of produce, the spoiled rhubarb, the rotting wilted greens, the insane prices, the overcharging, and the understaffing. I've complained to two managers in two stores and received corporate babble as a response. We look for every opportunity to avoid shopping there now. Literally a dump.
- Kroger Customer
I work for a vendor that supplies Kroger and I can tell you that they are definitely taking advantage of the consumer. We’ll give them a $1 off a product to give to the consumer and Kroger will only give the consumer $0.40-$0.55 cents and pocket the rest to boost their gross margin. They are operationally inefficient and constantly make up for it by taking advantage of consumers.
- Kroger Customer
I’m a disabled senior in a fixed income always trying to stretch my dollar. I usually do online orders for pick up. Kroger makes it difficult to stay within my budget
- Kroger Customer
I’m on a fixed income and the price of their food has gotten ridiculous, plus the quality of their meat and vegetables is horrible. The last pack of chicken I got from there couldn’t even be cut or chewed! Awful.
- Kroger Customer
I’m overcharged at checkout about half the time. It’s necessary to take a picture of a sale price.I often have to show it at checkout to get the sale price.
- Kroger Customer
I’ve shopped at multiple krogers in my area where beer is labeled on sale for a specific price, but when you ring up the item is not actually on sale. The whole thing feels off and I can only imagine how many people get cheated and don’t even notice.
- Kroger Customer
I’ve spent so much money on produce, bread, and meat that goes bad the following day. Kroger is beginning to be the only grocery store remaining in my town so I am forced to shop there. It’s a horrible monopoly!
- Kroger Customer
Invariably, we find on our receipt, we have been overcharged on items. It is ridiculous. Plus, Kroger prices are tricky with all this clip this items, 5 off 5 items, buy 2, get two. Etc. It used to be easy to go grocery shopping but now very very stressful.
- Kroger Customer
It, quite frankly, scares me that a company with such a high profit margin, that makes its entire brand on pretending to be affordable and giving the downtrodden jobs, is planning to so blatantly rip their customers off. My neighbors and I deserve food we can afford, without having to pay extra simply because the company decided we should.
- Kroger Customer
Kroger consistently over charges or does not ring up the correct price. If you call a clerk over and state that they rang up the wrong price, they become combative and accuse you of not adding the coupon in the app. This is a discriminatory practice.
- Kroger Customer
Kroger for decades has advertised sale prices and when scanned at the register the original full price is what you are actually charged! They have been using this rip off tactic for well over 20 years and it still goes on to this very day.
- Kroger Customer
Kroger is over priced. They also make it difficult for seniors, veterans and the disabled to get there so called “discounts” because u need digital coupons, and they often do not have access to that or know how to use them.
- Kroger Customer
Kroger is the only grocery store in my area and prices are ridiculous.
- Kroger Customer
Kroger is the only store in my town. Quality is bad. Seafood smells like chlorine. Produce rots within a day or two. Shelves are not stocked and they don't care because they are the only game in town
- Kroger Customer
Krogers is the absolute worst. They don’t acknowledge the sale prices so you always have to monitor your receipt. Ours is wrong more than it has been right. I hate Kroger for that reason. Then you have to wait in line at the service desk. Ridiculous.
- Kroger Customer
Multiple times we have purchased meat, dairy and produce to have it be spoiled once it’s home. We’ve turned around the next day and returned the items. There’s one Kroger in my area I don’t shop at since most of the things on the shelves are a day or two past expiration. Produce is moldy and sits for days spreading to other things. Prices don’t ring up correctly and you have to wait in line for customer service to fix the problem.
- Kroger Customer
My wife and I have noticed as well and are utterly sick and tired of being gouged at the register! We’re older and on one income and are in sticker shock every time we’re there. We’ve even been going to other stores to try to ease the stress. You’re absolutely correct about the quality of goods as well. Their produce, for example, is always lacking quality. Something’s just always “off” with it.
- Kroger Customer
The prices at the registers don’t match the advertising. You have to spend time at the customer service desk, if you are lucky to get somebody, and have the prices adjusted. Also the prices are too high for the quality of food that they offer.
- Kroger Customer
We have the right to shop in a store without being profiled and prices being changed. They surely won't LOWER the prices, but run self checkout, purchase Giant Eagle, and pay their employees poorly.
- Kroger Customer
The ONLY thing Kroger does well is dominate markets with stores. I don't believe anyone truly WANTS to shop Kroger however they do out of convenience or no other options. They seem to want to be thought of as place for "fresh" and quality. However the products are low quality garbage.
- Kroger Customer
Learn more about Kroger's track record
Make Your Voice Heard
Tell us about your experience shopping with Kroger and any concerns you have. Together, we can demand better.
Tell us about your experience shopping with Kroger and any concerns you have. Together, we can demand better.
